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How does a book become a cultural force — driving bestsellers, must-watch films, and hit TV shows? This panel unpacks the magic of BookTok, where fan-driven buzz is turning novels into global screen sensations. Through the lens of viral books like My Fault London—a New York Times bestseller that became Prime Video’s most successful international original movie—we’ll unpack how fan-driven momentum is shaping the future of storytelling and entertainment.
