Blockbuster App:The Rise of Letterboxd

Started in New Zealand by two film buffs in 2011, Letterboxd has grown exponentially, with a new member joining every 5 seconds in 2024. Over 20 million film lovers now watchlist, log, and review films, fueling the platform's mission of film discovery. David and Ella from Letterboxd will discuss its remarkable growth and share insights into the audience behaviour of the platform that has catapulted itself from cult favourite to a global force in shaping film discussion.