Beyond the Backlot: Hollywood’s Virtual Production Tech Innovates Across Industries

Virtual production has redefined how movies are made — but its impact doesn’t end when the credits roll. In this session, you’ll get an insider look at the latest evolutions in virtual production for film and how those same tools are being reimagined in fields like architecture, live events, immersive marketing, and museums.

Moderator Drew Diamond brings together a panel of Hollywood veterans and tech pioneers — including Federico Cascinelli and Will Htay to showcase how cutting-edge cinematic workflows are breaking out of the studio and into the real world.

Whether you’re in entertainment, design, or tech, this session is your backstage pass to the future of creative production — one where Hollywood tools are reshaping industries far beyond the screen.