Attractions That Think: How AI is transforming static venues into living, responsive experiences

Attraction venues have long been designed as static, one-way experiences—but what happens when they can think, respond, and evolve in real time? This session explores how artificial intelligence is transforming museums, exhibitions, and immersive spaces into dynamic environments that can adapt to every visitor. Merlin Entertainment, who are at the forefront of bringing innovative attractions to audiences partnered with new, up and coming AI company ‘TellMe’ through the support provided by Digital Catapult on the BridgeAI programme to build a visitor attraction experience and test the use case around TellMe’s technology.