Algorithms Don't Care How Good You Are - Smart scaling for an Infinite Feed

Today's creators are taking over the mainstream. Most start in niche content, build incredible personality driven brands and then use that creative capital to conquer new platforms and audiences. However, the demand for content to feed the algorithm increases exponentially as their audiences and platforms grow. The end-to-end process from ideation through to posting and analysis can turn creative passion into pressure. How are today's leading creators finding the perfect set up to grow their audience and what are the pitfalls to avoid? Arcade CEO Jordan Schwarzenberger and Content Creator Carrie Patsalis talk to Adobe's Kladi Vergine about the unusual turns their careers have taken and the secrets to managing increasing outputs while keeping their content genuine. They'll discuss how creators who successfully scale while keeping an authentic voice are the ones building the smartest workflows and where technology helps, or hinders, that process.