Truman Brewery (SXSW London Stage)
June 4, 2025, 2:35 - 3:00 PM
AI Agents: The Marketer’s New Best Friend?
AI agents are no longer a distant concept—they’re rapidly becoming the co-creators, strategists, and connectors of tomorrow’s marketing world. With AI being adopted faster than the internet or the PC, and 78% of small and medium-sized businesses already using AI tools in their marketing, the shift is happening now. In this session, Hovhannes Avoyan, Founder and CEO of Picsart and a leader with experience at Adobe and GitHub, will explore how these intelligent collaborators are reshaping marketing.
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