Shoreditch Electric (SXSW London Mentor Hours @ Shoreditch Electric)

June 3, 2025, 2:00 - 4:00 PM

Digital Music & Partnerships Mentor: Ella Harding

MENTOR SESSIONS AVAILABLE FOR SXSW LONDON PASS HOLDERS ONLY

Book in a free 15-minute one-on-one mentoring slot with our SXSW London mentors.

With over six years of experience in digital partnerships and streaming strategy, Ella has played a key role in global music campaigns at Ingrooves Music Group, Sony Music Entertainment and now [PIAS]. Her work has shaped release strategies for major artists including Harry Styles, Calvin Harris, Sleep Token, Arlo Parks, and Nick Cave & the Bad Seeds. At [PIAS], she manages strategic partnerships with Apple Music, Amazon Music, YouTube Music, Deezer, TikTok and META. Her expertise lies in crafting innovative, data-driven strategies that elevate artist visibility and fan engagement.

Make sure to book in your mentoring session with Ella at the link provided.