Jimmy Woolley is the founder of 404 Films, an AI-led production company creating commercials, films, TV, animation and VFX with generative AI.
He spent more than 15 years in television development, creating over a dozen original entertainment series watched by millions.
Since launching 404 Films, Jimmy has directed and produced award-winning AI-led work, including Gold for Best Use of Artificial Intelligence at the 2026 LENS Awards and Best Immersive Film at the 2026 WSXA Barcelona Film Awards for The War That Never Was.
He has delivered AI production masterclasses focused on practical workflows, storytelling and the future of creative production.
JW