TikTok and Sony Music Publishing Partner with SXSW® London in Inaugural Year

• Bellwethers Group, Notion, Sage and Jester, Sony and TikTok announced as SXSW London Corporate Partners.

• AVEVA, Frog, Globant, Sportico and Supercell announced as SXSW London Conference Track Sponsors.

London, 10 April 2025: South by Southwest® (SXSW®) London today announces 11 new partners for its inaugural European event, taking place across Shoreditch from June 2-7, 2025. Partnerships involve a range of bespoke activations from Bellwethers Group, Notion, Sage & Jester, Sony Music Publishing and TikTok, as well as conference track sponsorship from AVEVA, Frog, Globant, Sportico and Supercell.

Joining as a Major Sustainability Partner, Bellwethers Group will host a range of events in ‘Climate & Nature House’, including transformative conversations and cultural events focused on building a resilient, green future. Notion, Sage & Jester and TikTok, who each join as Official Brand Partners, will be stationed at the Truman Brewery, Ely’s Yard and the Hoxton Hotel, respectively, hosting a range of events throughout the festival. Sony Music Publishing, an Official Music Partner and the world’s number one music publisher, will host a special music showcase and main stage music programme.

Set to become Europe’s leading platform for cross-industry collaboration, networking and new ideas, the SXSW London conference will bring together leaders from across the business, technology and cultural sectors for six days of presentations, panels and networking. The conference is split across 23 conference tracks, with track sponsors announced today including: AVEVA, presenting ‘AI, Robotics and Automation’; Frog, presenting ‘2050 Future Thinking’; Globant, presenting ‘Frontier Technologies’; Sportico, presenting ‘Sport’; and Supercell, presenting ‘Gaming’.

Further information on each of the partnerships is available in ‘Notes to Editors’.

These partners are an integral part of the SXSW London festival, working to enhance the experience for our badge holders and delegates – we are thankful to all our partners for their support with the inaugural London event!

Sam O’Shaughnessy

Head of Partnerships, SXSW London

TikTok is delighted to partner with SXSW for their very first London Festival. TikTok is the home of creativity, entertainment, music and culture - it's where people come to be inspired. At SXSW London we will be on stage and at the TikTok House discussing how brands, creators and our community can 'Be What Happens Next' on TikTok!

Kris Boger

General Manager, TikTok UK, Global Business Solutions

ENDS

+++ Notes to Editors +++

Bellwethers - Official Major Partner: Sustainability

Throughout the festival, the ‘Climate & Nature House’, located at the Bersey Warehouse, will serve as a hub for leaders, cultural innovators, new voices, communicators and global brands to exchange ideas on critical topics related to sustainability such as finance, local action, nature-based solutions and many more.

Bellwethers Group is thrilled to be the major partner for sustainability at the inaugural SXSW London festival. In the face of challenges to ESG, DEI and broader economic shifts, the House we will host at SXSW London is an incredible opportunity to hold conversations and cultural events that will shift narratives and incept transformative solutions for a vibrant, resilient future. SXSW London is the perfect meeting place for us to bring together the leaders, cultural innovators, and global brands that can redefine the future for both people and the planet.

Sharon Johnson

Founder and Executive Director, Bellwethers Group

Notion - Official Brand Partner

Notion joins SXSW London as a Brand Activation Partner with placement in the SXSW London creative Expo at the Truman Brewery.

Sage & Jester - Official Brand Partner

As a Brand Partner, Sage & Jester will be stationed in Ely’s Yard for the length of the festival.

We're thrilled to partner with London's inaugural SXSW, a hub of creativity and innovation. As an impact-led arts organisation, Sage & Jester aims to uncover manipulation and misinformation. We're not just storytellers, we’re catalysts for a more informed society. Our values align perfectly with SXSW, and we're excited to reveal more about our debut production, STOREHOUSE, and upcoming events.

Liana Patarkatsishvili

Founder, Sage & Jester

Sony Music Publishing - Official Music Partner

The world’s number one music publisher, Sony Music Publishing is an official SXSW London music partner for 2025, with a special music showcase and main stage music programming content.

TikTok - Official Brand Partner

As Brand Activation Partner, TikTok will organise five days of bespoke programming and content, hosted at ‘TikTok House’ in the Hoxton Hotel on Great Eastern Street.

Conference Track Sponsors

The SXSW London Conference programme is organised into 23 tracks from AI and gaming to health and the future of business, with the following track sponsors announced today:

‘AI, Robotics & Automation’ - Presented by AVEVA

AVEVA is delighted to be the AI track sponsor for SXSW's inaugural event in Europe. We look forward to standing alongside giants from across the tech, creative and business worlds to discuss how AI-driven disruption is shaping a second machine age.

Marco Mueller

CMO, AVEVA

‘2050 Future Thinking’ - Presented by Frog, park of Capgemini

‘Frontier Technologies’ - Presented by Globant

‘Sport’ - Presented by Sportico

‘Gaming’ - Presented by Supercell