SA
Sam Allison
Rough Trade
As the Head of Events & Partnerships at Rough Trade, I lead the development of innovative events and collaborations. I’ve always had a passion for music and community, creating unique experiences that connect artists, fans, and brands. My work focuses on building meaningful partnerships and curating events that reflect Rough Trade’s dedication to music culture.
Why are you excited about SXSW London 2025?
SXSW London aims to spotlight emerging UK and European talent offering artists a platform to showcase their work. It celebrates diversity, fresh ideas, and collaboration while fostering creative connections.