Antonia Odunlami

Antonia 'Tone' Odunlami is a multifaceted creative producer, DJ, and artist manager with a passion for spotlighting music, and culture through audio, visual, and editorial mediums. A founding member at gal-dem, and having produced at BBC Radio 1, 1Xtra, Apple Music 1, and more, she has her own radio shows currently NTS and Oroko Radio. She has specialist knowledge and interest in talent from the African continent and the global Black diaspora. She looks after acclaimed artists Ragz Originale and Hagan. Under her moniker, Tone, her dynamic sets have graced festivals such as Afropunk, opening for the likes of Kokoroko, Yazmin Lacey & more, and clubs across the country and beyond.

Why are you excited about SXSW London 2025

It's the first time SXSW is happening in London, which brings a whole new vibe to the event. The energy will no-doubt inspire many creative individuals and collectives and hopefully spark creativity across the mediums of music, film and tech in innovative ways.