Abiola Babarinde

Abiola is a Marketing Strategist based in London, whose work focuses on marketing strategies that build brand equity for the long term,  and outlives the algorithm.   She is the Head of Brand at high-growth skincare startup TOPICALS and also holds a private book of clients including Netflix,  Davido, Bianca Saunders and Kai Collective through her marketing company Inner Circle Strategy.  She has an atypical background in strategy,  marketing and media which gives her fresh perspective when it comes to developing brands and talent.  Learn more about her perspective on marketing via her YouTube series I Have Notes.