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00ab is an Upper Clapton–based artist of Yoruba descent crafting vibrant, genre-fluid music that moves between Afrohouse, Amapiano, alternative rap and jazz-inflected sounds. Rooted in a rich and varied life experience, his work blends introspection, playful lyricism, and club-ready energy through a self-defined approach that is both “playful and thoughtful.”

Emerging in 2020, 00ab has developed a distinctive sound shaped by experimentation and global influence, evolving from lo-fi and boom bap foundations into a boundaryless sonic world. Named by Clash Magazine as one of the artists set to define 2024, and highlighted by New Wave Magazine for his ability to “glide through the barriers of genre,” his work continues to resist categorisation, with tracks like Menace showcasing his balance of vulnerability and self-aware lyricism.

His 9-track EP ab, we wanna party! (2025) captures the high-energy, nightlife-driven spirit of his sound, while his 2026 releases without you (2 track), matcha bros (with Taifunds), and fool me twice (2 track)  continue to expand his range across mood and form. Positioned by Deeds Magazine as part of a new generation shaping alternative African-influenced music

Beyond music, his creative journey spans fashion and performance, including walking for Balenciaga. A natural performer, he creates immersive, high-energy live experiences centred on movement, connection, and shared emotion driven by one core intention: to make you feel something.