Yasmin Leung is Director of International Marketing at All Flowers Group with over a decade of experience across music campaigns in the UK, Europe, Asia-Pacific, the Middle East, and Africa. Based in London, she leads international strategy for labels Ghostly International and drink sum wtr, working with artists such as Annahstasia, Dua Saleh, Yaya Bey, and Ginger Root to develop their audiences and ensure their creative vision is globally realised.
Previously, she held roles at Secretly Group (Mitski, Japanese Breakfast, Shame) and Domino Recordings (Arctic Monkeys, Franz Ferdinand, Tirzah), and led Digital Marketing at All Tomorrow’s Parties, promoting festivals featuring The Fall, Sun Ra Arkestra, and John Cale. She is an active organisational member of ESEA Music, a non-profit supporting musicians and industry professionals.