Lost!

Shorts and Music Videos

Music Video

Lost!

About

Format: Music Video

Strand: Shorts and Music Videos

Country: United Kingdom

Run Time: 5 Minutes

Aube Perrie directed RM’s music video ‘LOST!’ as a mind-bending exploration into the K-pop star’s psyche. Adrift inside the maze of his own brain, full of hypnotic hallways and video game-style environments, and accompanied by his emotions: Goofy, Anxious, Confident and Jaded.  Focussing heavily on set design and 'God-view' high angles, the video is purposely otherworldly yet domestic, almost like a haunted game of The Sims. The video is imbued with Perrie's sense of conceptual surrealism - and sense of humour - the visual is a masterful blend of Korean and Western promo aesthetics, demanding the viewer's attention for its unpredictable and mysterious storyline.

Screenings

Credits

Director:Aube Perrie
Producer:Two Happy & Rik Green
Director of Photography:Christopher Ripley
Production Design:Studio Augmenta
Editor:Gwen Ghelid
Make Up Artist:Carmen Bogdan
Costume Designer:Tom Lipop
Production Company:Pulse Films