MyWorld is a UK-based global centre of creative technology innovation bringing together world-leading partners from academia, broadcasting, and the arts, including the BBC, Aardman and Bristol Old Vic, to explore where technology and creativity collide. Backed by UK Research and Innovation, MyWorld has funded and developed the bold ideas reshaping how music and live performance are experienced, from immersive volumetric video and spatial audio to experimental AI-driven storytelling and next-generation live production tools. For artists, producers, and music tech pioneers, MyWorld offers access to cutting-edge facilities and a collaborative R&D ecosystem in the South West: a region quietly becoming one of the UK's most exciting creative technology hotbeds for immersive experiences.