Creators Are Signing Huge Deals. How Can Media Corporations Compete?

In our latest trend report, journalist Hannah Ewens dives into the question right at the heart of SXSW London’s Creativity in The Algorithmic Age theme. How do you create content with real, measurable human impact in today’s fast-moving digital space? 

Ten years ago, you’d log on for your work day and between important meetings and more important tweeting, you’d read a bunch of articles on the desktop. Those days seem like a distant memory now; that consumption pattern hasn’t been…