Kees is the founder of the Union of Nature Foundation (UON), which is a member of the International Union for Conservation of Nature (IUCN), Kees is leading a new approach to global conservation. Through the UON app, he has made protecting nature simple and accessible. By enabling anyone to secure geocoded proof of protection for just €1.20 per square meter, Kees is bringing the massive challenge of safeguarding the planet back to the human scale. This mission turns an abstract global problem into a tangible reality, empowering a new generation to protect the Earth, meter by meter.
Kees Zegers is a serial entrepreneur and the co-founder of NU.nl, the Netherlands’ leading digital news brand. After 30 years experience in media and technology, he is now applying his experience to the biodiversity crisis.