Claire Coleman is a beauty industry expert, brand consultant and editor.
A highly-respected journalist with a reputation for forensic investigations into the geekier side of the beauty industry, Claire's bylines include The Times, The Daily Mail, The Daily Telegraph, Financial Times, The Sun, Women's Health, Elle and many more.
She now leverages that experience as a consultant — recent clients include Byoma, No7, The Ordinary and Charlotte Tilbury — helping beauty companies clearly communicate their message so that, in a crowded field, consumers, press and influencers understand what a brand stands for, what makes it different, and why they should buy into it.
Specialising in helping brands craft their storytelling, define their position within the industry, and translating complex scientific concepts into ideas that consumers can understand, Claire's industry knowledge and ability to identify areas for commercial and cultural success are second to none.
Always open to new and interesting challenges within her field, recent work includes the launch of her newsletter, BeautyGeekery;
collaborating with The Ordinary on their ground-breaking book, Ingredients; and working with the British Beauty Council to write the report and recommendations to government on UV Safety, following the All Party Parliamentary Group for Beauty & Wellness' enquiry.