With over two decades of global sales leadership, Steve brings extensive expertise in building and scaling high-performing commercial organizations across diverse regions. Since joining EFG in 2023, he has been instrumental in driving the growth of the international ad sales business, playing a pivotal role in developing and executing global sales strategies and establishing new regional operations. In 2025, he expanded his responsibilities to include Media Distribution and Match Data.
Prior to EFG, Steve served as VP of Sales, APAC, for Twitch (Amazon), where he led a multifaceted team across the region. His responsibilities spanned sales, operations, programmatic enablement, strategic operations, marketing, and the branded content studio. He spearheaded the expansion of APAC operations, aligning global business priorities with regional market dynamics. As a trusted strategic partner to Amazon's legal, finance, and tax teams, he played a key role in greenlighting new sales entities and prioritizing market investments. Earlier in his career, Steve held senior commercial roles at Reuters, Hibu, and The Telegraph. In these roles, he consistently delivered revenue growth, nurtured key agency relationships, and drove innovation.