Prior to G2 Esports, Alban Dechelotte has led the commercial agenda for Riot Games in EMEA and the Global Gaming and Esports agenda at the Coca-Cola Company. During his 5 years tenure at the Atlanta based company, he led award winning campaigns such as the 2013 launch of the PS4 with Coca-Cola Zero, the 2014 partnership with Ubisoft’s Just Dance, to promote active healthy living, the 2014 rule-breaking global partnership with Riot Games, and Coca-Cola’s 2017 signing of the first virtual athlete, Alex Hunter, from the EA Sports FIFA franchise.
Prior to Coca-Cola, Alban spent 10 years on the agency side at Havas Sports & Entertainment on clients such as adidas, Hyundai & Kia, Sparkasse, Lacoste, Europcar, Unilever, and Louis Vuitton.
Through his professional career, Alban has accumulated extensive experience developing partnerships in the United States, China, Egypt, Germany, and France.