Track to Trend: Where Sport Meets Style

From the runway to the racetrack, the collision of fashion and sport has reshaped brand partnerships in the space. Sports potential to crossover into mainstream cultural moments has never been brighter and there’s no better case study than that of the growth of F1. Join McLaren’s Lou McEwen and Reiss’ Adam Fields as they unpack the cultural rise of F1— how the sport has become a new frontier for fashion-forward, emotionally driven partnerships and has reached a new level of participation and interest in the female fan in particular.