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Founded by brothers Joe and Jack Allen from Preston, The Juice is a five-piece completed by another set of brothers, Ross and James, and drummer Leachy. They give a "rough, spiced-up edge" to influences that include North West British music legends like The Beatles, The Verve and The Stone Roses, and New York giants The Strokes. The Juice have built up a significant fan base with tours in London, Manchester, Liverpool, and York, performing a live acoustic with Scott Mills and drawing the attention of John Kennedy of Radio X, who described thes as “giving hope for the future.”