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The Future of Entertainment

Date & Time

June 4, 2025, 2:00 - 2:30 PM

About

Category: Culture & Creativity

Track: Music

Format: Fireside chat

Primary Access

Platinum PassConference Pass3 Day Conference Pass

Secondary Access

Screen PassMusic Pass

Badge Access

Badge Holders

Description

Björn Ulvaeus reflects on his lifelong curiosity and fascination with technology - from ABBA to Voyage and beyond. In this conversation, he explores how artists can future-proof their legacies in a rapidly changing entertainment landscape. Touching on AI, immersive experiences, and the future of touring, Björn considers the creative and existential implications of aging in a world where catalogues can live on and evolve through innovation.