Mimi The Music Blogger is a London-based music journalist, host, and analyst covering UK and global music culture. Her work explores emerging scenes, artist development, and the industry structures shaping careers, translating sound into insight for audiences and practitioners alike.
She has written for Complex UK, Clash, Dazed, JD, Red Bull Music, and Mixtape Madness, and contributed to BBC Radio 1Xtra. She's appeared on panels for Apple Music, Amazon Music, JBL, Link Up TV, and others, leading discussions on audience building, creative direction, and sustainable artist growth.
Mimi won Journalist of the Year at the Young Music Boss Awards in 2022 and 2023, and was named to the Dazed 100 in 2023.
Since 2025, she's worked as a Creative Strategist at Ogilvy, focusing on strategy and connecting brands. This dual position allows her to bridge media and brand strategy with cultural precision.
Her approach is rooted in research, cultural literacy, and direct engagement with artists and communities, bringing practical insight to discovery, platform strategy, and career building.
Information for mentees:
- Please arrive 5 minutes early to check in for your mentor session. Late arrivals (anyone not present at the start of their booked session) may lose their slot to a walk-up attendee.
- If a session is fully booked, you’re welcome to try as a walk-up in case a booked attendee doesn’t attend.
- We would recommend preparing a brief introduction about yourself, along with any specific questions or areas you’d like guidance on from your mentor.