Creativity helps us make sense of the world—and in fact we'd go even further, it reveals hidden truths; breaking through the literal, and inviting us to feel in a society fixated on metrics. This panel explores the intersection of business, culture, and creativity, examining how brand and industry play a crucial role in shaping the world we live in. Featuring some of the UK’s most innovative creatives, this session discusses how enterprises across the economy can use storytelling to influence communities, challenge convention, unlock opportunity and stand out in meaningful ways, and will leave attendees believing in the limitless potential of creative possibility.
