Lights Out With F1 and the Lego Group – How to Build Immersive and Relevant Experiences for Your Audience

Location

Truman Brewery (SXSW London Stage)

Date & Time

June 5, 2025, 2:00 - 2:40 PM

About

Category: Culture & Creativity

Track: Sport

Format: Presentation

Primary Access

Platinum PassConference Pass3 Day Conference Pass1 Day Festival Pass

Secondary Access

Screen PassMusic Pass

Badge Access

Badge Holders

Description

We'll be exploring the shared values of innovation and precision that drive both our brands, revealing how to go above and beyond a simple licensing deal to a strategic alliance that blends the adrenaline of F1 racing with the imaginative play of LEGO.

Speakers

Julia Goldin

Chief Product & Marketing Officer

The LEGO Group

Emily Prazer

Chief Commercial Officer

Formula 1

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