Truman Brewery (SXSW London Stage)
June 5, 2025, 2:00 - 2:40 PM
Lights Out With F1 and the Lego Group – How to Build Immersive and Relevant Experiences for Your Audience
We'll be exploring the shared values of innovation and precision that drive both our brands, revealing how to go above and beyond a simple licensing deal to a strategic alliance that blends the adrenaline of F1 racing with the imaginative play of LEGO.
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