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Future-Ready Consumers

Location

Shoreditch Electric (Shoreditch Electric Stage)

Date & Time

June 2, 2025, 4:30 - 5:00 PM

About

Category: Technology & Innovation

Track: Connected Mobility

Format: Fireside chat

Description

Phil Rowley (Head Of Futures, OMG UK) and Deniz Keskin (Global Head of Brand Marketing, Porsche) will explore how brands can thrive in a future shaped by three disruptive forces: Demographic Disruption, Cognification of Everything, and Stamina For Sustainability. These shifts will redefine consumer expectations, requiring autos brands to lead with innovation and adaptability. Drawing insights from premium automotive and beyond, this dual-keynote provides actionable strategies to turn challenges into growth opportunities. Attendees will gain a roadmap for future success, mastering the evolving demands of Gen Z and Gen Alpha in a radically transformed marketplace.

Speaker

DK

Deniz Keskin

Director of Brand Management and Partnerships

Porsche

Moderator

PR

Phil Rowley

Head Of Futures

OMG

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