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Cultural Currency - The Singular Unshakable Constant

Location

Truman Brewery (SXSW London Stage)

Date & Time

June 3, 2025, 4:20 - 5:00 PM

About

Category: Society & Governance

Track: 2050: Future-Thinking

Format: Panel

Primary Access

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Secondary Access

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Description

In a time of rising tech skepticism, creatives hold a powerful asset: their cultural currency—stories, identity, and lived experience. Long overlooked, this authentic IP now shapes business and drives progress. In this conversation led by artist and visionary Wyclef Jean, leaders explore how creatives can claim and elevate their value in a changing world.

Speakers

WJ

Wyclef Jean

Performing Artist, Producer & Composer

SodoMoodLab

SC

Sheniece Charway

Head Of Black Music & Culture, EMEA

YouTube / Google

OB

Olly Bengough

CEO and Creative Director

KOKO London

TH

Tom Höglund

Chief Business Development Officer

Epidemic Sound

Moderator

MN

Madeline Nelson

Founder and CEO

Purple Cow Innovation

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