Truman Brewery (SXSW London Stage)
June 3, 2025, 4:20 - 5:00 PM
Cultural Currency - The Singular Unshakable Constant
In a time of rising tech skepticism, creatives hold a powerful asset: their cultural currency—stories, identity, and lived experience. Long overlooked, this authentic IP now shapes business and drives progress. In this conversation led by artist and visionary Wyclef Jean, leaders explore how creatives can claim and elevate their value in a changing world.
Accessibility
Live Captions
Speakers
WJ
Wyclef Jean
Performing Artist, Producer & Composer
SodoMoodLab
SC
Sheniece Charway
Head Of Black Music & Culture, EMEA
YouTube / Google
OB
Olly Bengough
CEO and Creative Director
KOKO London
TH
Tom Höglund
Chief Business Development Officer
Epidemic Sound
Moderator
MN
Madeline Nelson
Founder and CEO
Purple Cow Innovation