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Truman Brewery (SXSW London Stage)
June 3, 2025, 4:20 - 5:00 PM
Cultural Currency - The Singular Unshakable Constant
In a time of rising tech skepticism, creatives hold a powerful asset: their cultural currency—stories, identity, and lived experience. Long overlooked, this authentic IP now shapes business and drives progress. In this conversation led by artist and visionary Wyclef Jean, leaders explore how creatives can claim and elevate their value in a changing world.
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