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Creator Led, Community Driven

Date & Time

June 5, 2025, 2:15 - 2:40 PM

About

Category: Culture & Creativity

Track: Marketing & Advertising

Format: Fireside chat

Description

In an era where traditional media is being reimagined, platforms like Substack are empowering a new wave of independent voices. In this session, Hamish McKenzie explores how the creator-led model is transforming media—from newsletters to niche networks—and why community is the engine behind this shift. Discover how Substack’s approach fosters deeper connections between writers and readers, enabling trust, sustainability, and vibrant digital communities that put creators at the centre.