Business Unusual at Patagonia

Patagonia has always been an experiment guided more by a sense of responsibility than a business strategy. From transitioning away from conventionally grown cotton in the ’90s to paying an Earth tax, the company has acted on its belief that business can exist for more than making a profit. In this keynote, Alex Beasley, Regional Manager Northern Europe, explores what it means for business to be responsible to the planet and each other - in times good and tough.