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Matías Muchnik
Co-Founder & CEO
NotCo
Matias Muchnick is the CEO and co-founder of NotCo, the most advanced AI company in the consumer goods industry, working with leading companies such as Kraft Heinz, Barry Callebaut, The Magnum Company, and Ferrero. Since founding NotCo in 2015 at age 27, Matias has secured backing from top global investors including Jeff Bezos, Roger Federer, Tiger Global, L Catterton, and Kaszek Ventures, with the company reaching a valuation of $1.5B. In 2024, he was recognized by TIME Magazine as one of its Next Gen Leaders.