Liselotte Bierhoff

I’ve been at Nike now almost 22 years, starting as an intern and never left. Almost my entire journey has been in marketing; retail marketing, digital marketing and brand marketing across different territories and GEO’s (UK, Northern Europe and CEE). Now in Sports Marketing for 2 years heading up Womens. My passion sits in creating a more equitable future for girls through sports. Building strong partnerships with our partners and signing and serving our female athletes across EMEA and setting the strategy for Athlete Integration & Services across Sports Marketing is what drives me every day. I am a mother of 2 lionesses, Suze (5) and Lizzie (7) who are already rocking the world. Allowing them to be whatever they want to be and do whatever they want to do has become a parallel passion with what I do at work.