Karolina Löfqvist
Founder & CEO
Hormona
Karolina Löfqvist is the CEO and founder of Hormona, an app that is transforming women's health management through AI-driven hormone tracking and at-home testing. Her journey into femtech is deeply personal; she spent years struggling with unexplained health issues, only to be dismissed by doctors and prescribed antidepressants or the contraceptive pill. After finally discovering she had a deregulated thyroid and estrogen deficiency, in 2020 Karolina set out to build the solution she wished had existed. Hormona now empowers thousands of women across over 190+ countries, enabling them to take control of their hormonal health.
Karolina has been featured in the likes of BBC News, Forbes, Stylist, and Marie Claire. Through Hormona, Karolina continues to lead the charge in reshaping how women approach their health, offering a blend of sophisticated technology and personalised care.