Jo Burford

Jo Burford is a leading expert in the creator economy, known for her innovative work and deep insight into creator culture. After starting in television, she helped build one of the first creator communities at Talenthouse. She later joined Twitter, leading branded content with Viners and launching the first UK Vine conference. Jo went on to senior roles at creator agency Whalar and at TikTok, where she led the UK, Ireland and Nordics Creator team.

Jo is now Head of Creator Marketing, EMEA at Edelmans.