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Harry Elonen
Associate Brand Director
Minecraft
Harry Elonen is Associate Brand Director at Mojang Studios, where he leads global brand for Minecraft. With 15+ years of branding experience, Harry has been pivotal in evolving Minecraft into a multi-platform universe spanning games and entertainment, merchandise, media, and film. He played a key role in Minecraft’s major rebrand and helped translate its core values of creativity, freedom, and community into the upcoming Minecraft movie with Warner Bros.