Genia Mineeva
Founder
BEEN
Genia Mineeva is a former BBC News journalist and the Founder of BEEN, a multi-award winning circular design studio and accessories brand with a mission to change the way we view waste. A Certified B Corp, BEEN makes all its products entirely from waste-materials and has collaborated with global brands such as DHL, NETFLIX and TATE. Genia is an Assessor for the Cambridge Institute for Sustainability Leadership (CISL), a judge on Switzerland’s Design Council board and a guest lecturer in sustainable materials innovation.