Elizabeth Hartnett
Head of Creator Marketing
YouTube
Elizabeth Hartnett is Head of Creator Marketing for EMEA at YouTube, where she has spent over 14 years driving creator-focused initiatives across the region. Based in London, Elizabeth leads comprehensive marketing strategies that span events, communications, and diversity initiatives, reaching over 6,000 creators annually across eleven countries.
In her current role, Elizabeth spearheaded the EMEA marketing strategy for YouTube's Partner Program reboot, including the launch of Shorts monetization and expanded Creator Rewards. She oversees major industry partnerships with events like VidCon, VideoDays, and GamesComm, while pioneering virtual event formats that have achieved 95% creator satisfaction rates.
Elizabeth's expertise lies in developing creator value propositions, executing retention strategies for top YouTube talent, and expanding market reach through innovative programming. Her work has been instrumental in scaling YouTube's creator ecosystem across Europe, the Middle East, and Africa, combining data-driven insights with creator-centric marketing approaches