Ed Sweet-Williams

Ed Sweet-Williams is a trailblazing London-based entrepreneur who brings innovation and creativity to everything he does.

Ed launched his own company at the end of his time at Loughborough University. At the end of that year, a mutual friend introduced Ed to Jamie Laing. Together, they founded Candy Kittens in 2012.

Candy Kittens is now the fastest-growing confectionery company in Europe. It’s a fully certified B Corp that delivers category growth year on year.

Candy Kittens has built a team that’s challenging the traditional perception of sweets, and in the process, is disrupting a dusty industry. Their Gourmet Sweets are made using a vegan recipe, natural ingredients and real fruit juices whilst also being carbon neutral and palm oil free. Fan favourites include: Eton Mess, Wild Strawberry, SHOX, Wild & Free, Wanderlust and the newly launched Treets.

Ed‘s natural leadership, decisiveness, and positive outlook correlate to the direct success of Candy Kittens.