Chris Danton
Chief of Ideas and Co-founder
IN GOOD CO
Chris Danton is the Chief of Ideas and Co-founder of IN GOOD CO a global brand consultancy igniting challenger brands with fearless positioning. With a background in brand building, Chris and IN GOOD CO work with funded start-ups and Fortune 500 brands to ensure they stand out. She builds brands that actively grow and evolve, without hitting pause. Her clients include Nike, Mars, Starbucks, Pinterest, Uniqlo, Psycho Bunny, Amass, 710Labs, SLMD, Sex With Emily, Zappos, and more. Chris is also the author of, the highly successful Substack, GOOD THINKING which is read by +15K C-Suite executives, venture capitalists, and creatives globally.