CW
Cat Wiles
Founder & CSO
Spark
Cat Wiles is an award-winning strategist and marketer known for bold ideas that create cultural and commercial impact. Founder of Spark, she helps brands unlock their magic and drive transformative growth. With experience at AMVBBDO, VCCP, Mother and Lucky Generals, Cat has led work from Sainsbury’s Christmas to SickKids’ $1.5B campaign. A future-focused thinker, she challenges norms and keeps brands ahead of cultural change.