Cultural Capital: How Female Athletes Are Building New Fandoms and What Brands Can Learn

Rich Mix (Stage 1)

June 2, 2025, 2:05 - 2:45 PM

Cultural Capital: How Female Athletes Are Building New Fandoms and What Brands Can Learn

Sport

Panel

Accessibility

Live Captions

Primary Access

Platinum Pass
Conference Pass
3 Day Conference Pass
1 Day Festival Pass

Secondary Access

Screen Pass
Music Pass

Speakers

CB

Cherry Beagles

Founder

The 400 Club

TT

Tom Thirwall

CEO & CO-FOUNDER

COPA90

MM

Mario Malave

Co-CEO & Co-Founder

Mercury/13

LB

Liselotte Bierhoff

EMEA Sports Marketing Sr Director Womens

Nike

Cultural Capital: How Female Athletes Are Building New Fa...