Cloud X

Founded by South Londoners Dabieh & Ben Cross, Cloud X was born out of Brixton’s 2010s illegal rave culture. This community-driven organisation champions exceptional storytellers to create urgent art. We are: An independent record label with over 500 million streams A cultural institute with a suite of 6 photography & music studios A live music company, where we tour artists globally & host the annual Cloud X Festival - the UKs biggest music festival for R&B, Soul & Alternative Rap, coined by The Evening Standard as “South London’s Glastonbury”