Artist & Branding Mentor: Sunjay Kohli

MENTOR SESSIONS AVAILABLE FOR SXSW LONDON PASS HOLDERS ONLY

Book in a free 15-minute one-on-one mentoring slot with our SXSW London mentors.

Sunjay Kohli is the founder of AAA Media, advising global artists and brands including Akon, Will Smith, Simple Minds, Warner Music, and Marathon Music Group. Previously YouTube Lead at BMG UK, he secured the label’s first direct YouTube distribution deal and led campaigns for iconic artists like Fleetwood Mac, Notorious B.I.G., and Kylie Minogue. His expertise spans rights management, YouTube optimization, and digital growth strategy. A 2022 Music Week Rising Star and 2025 Young Music Boss Awards nominee, Sunjay also delivered a TEDx talk in 2024 on the power of storytelling and advocacy, reflecting his leadership across music and media.

Make sure to book in your mentoring session with Sunjay at the link provided.