Yaw Owusu

Yaw Owusu is a Liverpool-based creative consultant who specialises in the strategic design, development and delivery of music and music culture projects, programmes and initiatives that deliver long-term impact for creatives, brands, organisations and communities.

Yaw has worked with the likes of Google, MTV, BET, MOBO, BBC, Universal Music Group, Levi’s, Liverpool Football Club, The Fader, Bauer, Diageo and more.

Yaw is considered a change maker in the UK music industry – working both regionally and nationally to disrupt the imbalance that exists in order to make a more equitable industry for all. This can be seen through his groundbreaking work with projects such as Google’s Union Black, POWER UP, LIMF Academy, Open Sauce and Liverpool Against Racism (first city-wide festival of its kind in the world).

Why you are excited about SXSW London 2025

I think this is going to 2025's ground zero for progressive change as some of the most amazing creatives, strategists and culture makers congregate in a global leading city of creativity and culture in order to inspire each other and build the future. That's why I am so excited.