Robert Killpatrick

Having been involved in the Scottish Music Industry Association (SMIA) since 2014, Robert has spent over a decade building the organisation in a range of executive roles; delivering work to support and champion Scotland’s music industry.

With a proven track record in creative and strategic direction, project management, leadership and business development, Robert was appointed CEO and Creative Director in 2023. He leads the SMIA’s executive team and is responsible for designing, developing and implementing an effective company strategy; working with the SMIA company board to fulfil the company’s mission.

Since 2017, Robert has led the development and delivery of the SMIA’s flagship project and Scotland’s national music prize; the Scottish Album of the Year (SAY) Award. The SAY Award has grown year on year and has now distributed over £390,000 in prize money to Scottish artists since its inception in 2012.

Why you are excited about SXSW London 2025:

SXSW has played a pivotal role in the career trajectory of so many incredible artists, making many of them household names. The debut London edition is an exciting moment in the festival’s development, and it presents invaluable opportunities for both showcasing and discovering groundbreaking emerging talent, as well as building meaningful connections with music professionals from across the world. I’m particularly excited about the platform it will offer Scottish artists and the industry professionals who champion them, ensuring their talent is seen, heard and supported on an international stage.