Paul Bonham
The MMF
Paul is Professional Development Director at MMF the world’s largest trade body of music managers. Paul leads on a number of initiatives including Accelerator, supported by YouTube Music a programme which has supported the development of 135 UK based music managers representing artists such as The Staves, Bree Runaway, PinkPantheress, Moses Boyd, Nafe Smallz, Nippa, Wes Nelson, Shygirl, and Dry Cleaning. Paul oversees the strategy and development of a wider programme od skills development for the membership of over 1500 music managers.
Why you are excited about SXSW London 2025:
Having SXSW come to London is beyond exciting. Having lived in this city for over 25 years and attended SXSW Austin over that time I can see how a concentrated focus on new music can impact a place as well as discover the most exciting sounds. London is a place with such global diversity, and the I expect the music showcasing is going to be the most eclectic and forward thinking offer of any industry showcase. I can’t wait to see East London vibing at full energy