Karl Nielson

A highly experienced marketeer and entrepreneur, Karl Nielson served as Head of Comms at Dr. Martens, overseeing global strategy and creating all music marketing activity. As the founder of AEI Media, he built UKF into a global YouTube powerhouse, reaching 1 billion views in just 18 months. Karl has developed and sold successful digital businesses to Carphone Warehouse and continues to manage major artists, including Goldie and William Orbit. After recently stepping down from the MMF board, he also sits on the board of MEGS and is a voting BRIT Awards member, shaping the global music and entertainment landscape.

I’m excited for SXSW London 2025 because it’s a platform for bold, new voices to be heard on a global stage. The music chosen is truly international—not just from London but crafted to resonate here—showcasing the city's unmatched influence as a home of groundbreaking talent and cultural innovation.