Joe Theophilus
Blow Up Live
Joe Theophilus began his career at MTV before moving into promotion and eventually live production, both in-house and on the road. A founding member of Blow-Up Live booking agency, Joe has built a respected roster of globally impactful artists including Thundercat, Flying Lotus, and Cinematic Orchestra. Deeply passionate about music, people and creativity, Joe is driven by supporting his artists to bring their vision to the stage, and by creating unforgettable live experiences for audiences.
Why you are excited about SXSW London 2025
I’m excited to see what SXSW London has to offer, from incredible up-and-coming artists to cutting-edge live creative technologies. Being invited to join the panel of judges is an honour, and I was truly impressed by the high level of talent in this year’s entries. I’m looking forward to experiencing these performances firsthand and discovering the next wave of groundbreaking artists. SXSW is known for championing innovation and creativity, and I can’t wait to be a part of it in London.