George Ergatoudis

George served as Head of Music UK & IE at Apple for over 6 years. Prior to that he was Head of Shows & Editorial Content, International at Spotify, and before that, he served as Head of Music at BBC Radio 1 and 1Xtra for over 10 years.

Why you are excited about SXSW London 2025

I’m a huge fan of SXSW in Austin and I’m really looking forward to experiencing the festival’s unique energy on home turf.